Mediaweb | Delivering the news that makes the news.

	Wide release news distribution to 5, 700 "opt in" journalists

	"Write Assist" press writing service

	1-2-1 targeted publicity

	Media strategy

	Direct publicity reporting including news clipping

SMALL BUSINESS CASE STUDY: GLOBAL MIGRATION

Client Brief: Global Migration, a specialist migration company which provides services to foreigners who wish to live in South Africa as well as visas for South Africans tasked Mediaweb with increasing brand awareness.

The Solution: A insightfully written release by Leon Isaacson, GM at Global Migration, was adapted to highlight the decision by UK Government to rescind the visa exempt status of SA passport holders, in effect costing South Africans R 500 million over the next 12 to 18 months.
The "UK Visa to cost South Africans R 500 million" headline was just the tonic needed to grab journalist attention before the article expounded on the improvements Home Affairs Department are making in turnaround progresses of Visas, our World Cup 2010 readiness (and the issuing of a special visa), as well as the positive and fast decision making process that we are now seeing in the department.

Results: Within two days of syndicating the release (15/04/09), the article appeared on Moneyweb, on iAfrica news, radio stations in Cape Talk & KFM ran with the story as well as print. This media pick-up returned over R165, 000.00 worth of media coverage for a return on investment of over 5,000% , Leon Isaacson was quoted in every article bringing credibility to Global Migration as a thought leader and purveyor of the myriad of services offered via www.globalimsa.com

NGO CASE STUDY: CANSA

Client brief: Struggling to gain traction with The Department of Health about a key issue, CANSA needed to raise urgent public awareness of the potentially dangerous chemicals used locally in some baby’s bottles and toys.

Solution: Having posted the release entitled “CANSA calls on Government to protect children against harmful chemicals in toys and baby bottles” on 8 October 2008, the media immediately started to respond to an issue which was hot news, and clearly in the public interest.

Results: Proving the power of the engine that is Mediaweb, the phone rang off the hook within the first hour of distribution. By the end of the first day we had achieved 11 pieces of high quality publicity. The following day a further 18 printed news stories and on-air interviews made their way across the country. By the end of the first week, no less than 35 pieces of publicity, within a total rand value of publicity exceeding R900 000 from a R3500 investment! Pick up included SAFM (National), Heart (Cape), Voice of the Cape, Gagasi FM, The Mercury (Durban), ECR (Durban), Isolezwe (Durban), The Sun, The Citizen, and Kyknet to name a handful of publicity ‘hits’.

SMALL BUSINESS CASE STUDY: UWE KOETTER JEWELLERS

Client brief: A Cape Town jeweller came to us in order to generate more brand awareness through publicity. Naturally the promotion of jewellery, within a niche industry is a difficult story to sell. The main obstacle - how do you put jewellery onto the pages of the newspapers, or on air without looking like you’re selling a product?

Solution: With this in mind, Mediaweb proposed that Uwe Koetter promoted themselves by offering a free wedding ring to South Africa’s first gay couple, free of charge. The concept alone was something that was unique to South Africa at the time, and nobody within the industry had thought of it thus far, so we created and published the concept first, announcing why the ring was being made, it’s importance, and when it would be presented with a view to a potential photo opportunity.

Results: There was much publicity at the time around gay marriages but this was something new. Such a rare angle was immediately picked up by the nation’s media, creating a tsunami of publicity around the event. Such was the exposure that the story was taken from Mediaweb and delivered nationwide by the newswires into newsrooms around South Africa. From there it made it onto international newswires and was soon seen as a far as the BBC and The Scotsman in Scotland. Locally, where it mattered most, Uwe Koetter received over 50 media hits throughout the campaign worth millions in publicity. Truth be told, we were unable to measure in rand terms the extent due to the ongoing and widespread local and international media interest.

INNOVATOR CASE STUDY: iLOGIC

Client brief: iLogic is an interactive agency that builds brands through the implementation of insight-driven design, experienced and incisive media planning and creative wizardry. Created an online game to vent frustration at wayward taxi drivers, iLogic felt the public would enjoy the satire, and were intrigued to guage the the public’s support.

Solution: Mediaweb sent out the story to launch the game - “Finally, a cure for road rage: take it out on a taxi driver online” which generated a groundswell in media and public support. Such was the incredible media response the company posted a follow-up release “Online taxi wars game success – a measure of SA publics frustration?” to explain their surprise at the nationwide interest, and further bring attention to the online game and their expertise.

Results: The controversial online Taxi-Wars game tapped into a vein of public frustration, given the huge interest in the story. Publicity soared into hundreds of thousands of rands with the topic being discussed on radio and literally flooding into print. The direct reponse? The iLogic site was inundated with response seeing an increase of 70,000 visitors in the 24 hours since the story was published. “So surprised have we been, we’ve even had to move to a server that can cope with greater bandwidth. The public have clearly spoken on the issue” explains Yoav Tchelet, director at iLogic.

EDUCATION CASE STUDY: TSiBA

Client brief: TSiBA Education is a private provider of Higher Education in business. All students at TSiBA are on scholarship, as such, TSiBA partners with corporate and individual funders who sponsor the operations and management of the institution. TSiBA specifically targets scholars and potential students that would otherwise not have access to tertiary level education, by offering successful applicants full tuition scholarships. Naturally corporate funding and attracting the very best potential are key objectives for TSiBA Education and Mediaweb offered assistance in this regard, bring awareness to the organisation throughout 2008.

Solution: In August and October 2008, TSiBA issued two stories through us, “R6.5 Million in Scholarships Available for Business
Degree” to announce the offer to 120 new students for entry into their Foundation Year in 2009. The second “Entrepreneurial skill accelerates economic growth in SA” announced how the school has geared its learning towards instilling a culture of entrepreneurship, in which the school had structured the degree to fit in a compulsory third year Entrepreneurship module in which students are taught to develop ideas for businesses which they then put into practise in their communities.

Results: Both stories enjoyed extensive pick-up including key online targets within the education and business sector such as skillsportal.co.za itines.co.za, and fanews.co.za. Community, regional and national media included Die Burger, City Vision, The Daily Sun, SAFM, Heart FM, KFM and Sunday World. The total rand value exceeded R200 000 from the two stories but it was the reah into online, regional and community that helped meet their strategic objectives to publicise to both corporates and students alike through SA’s media network.